How to Effectively use the top Three Social Media Platforms

Social media is undeniably essential to marketing in the 21st century. The importance of these platforms has led to a surge in new sites hoping to be the next Facebook. There are automation programs that allow you to schedule a post and post to several places at once. Leaders in the industry like Eyal Gutentag know that automation can be a timesaver, but you don't need to post to every site out there. Here are the frontrunners in social media and the reasons why you may want to use them when marketing your business.

Facebook

Facebook is a universal leader when it comes to social media. More people use it than any other, and it's not specific to any people or age group. You should post your business's page and update it daily with any current events or closing times. No matter what type of business you have, you can reach the majority of your clientele on Facebook.

Twitter

Some people think Twitter is only useful for businesses that don't rely as much on imagery. However, that doesn't have to be the case. All companies can use Twitter as a testing platform for what content its fans want to see. When you have a new idea or are thinking of launching a new product or marketing strategy. Twitter is the best and cheapest way to test.

Instagram

Instagram is hot right now. No matter your business, you should be using Instagram. Many companies have heard about the importance of this platform and put the nearest employee on the task. However, success on Instagram requires quality photographs and attractive graphic design. Do not rely on people with ordinary skills to photograph and post on your Instagram.
Consistently use these three platforms, and your business will have a solid foundation for digital marketing.